This Newly Launched Chicken Sandwich Has Sold Out In a Week
Social media was buzzing about this new chicken sandwich. Word on the street was the new item was launching nationwide, in 12 different flavors—from a mango habanero to hickory smoked BBQ. Each patty would be cooked-to-order, crafted to your specific liking, complete with a toasted bun, and crunchy pickles for $5.49.
Alas, it was too good to be true for many fans that didn't act fast enough. The newly hyped and launched chicken sandwich at Wingstop—speared by a massive social media campaign—sold out in just six days, leaving customers disgruntled.
Dallas-based Wingstop, which has about 1,600 units in the United States and is 98% franchised, sold more than 1 million of their new chicken sandwiches (a 4-week supply) in those first six days before declaring themselves totally out of the product, according to Restaurant Business Online.
The sandwich had been previously tested in 60 restaurants in Ohio, California, Nevada, and Florida, before being rolled out nationally.
The nationwide launch was successful, despite the product selling out too quickly, Michael Skipworth, Wingstop's CEO told Restaurant Business.
"We're thrilled with the love our hand-sauced-and-tossed chicken sandwiches have received, and we're working closely with our supplier partners to bring the Wingstop Chicken Sandwich back soon, fueled by high demand from both existing and new guests," he said.