An Exciting New Burger King Sandwich Is Debuting This Month
The next time you're craving Italian you might be able to skip the fancy white tablecloths and high prices and opt instead for Burger King's new sandwich. When rumors began circulating that Burger King was debuting the unique item, we reached out to a Burger King rep who confirmed that something special is indeed being cooked up in the BK kitchens and will hit stores soon.
On Nov. 14, the Italian Royal Crispy Chicken Sandwich will become available at nationwide Burger King locations. The new sandwich will feature the same crispy chicken as the Royal Crispy Chicken Sandwich, with the addition of marinara sauce and melted mozzarella cheese on a "savory" bun. It will cost around $5.49 and will stick around for a limited time.
Fans are likening this new creation to a grown-up version of the Italian Original Chicken Sandwich—which has been on and off the menu since 2014. The big difference will be the better quality and crispier chicken breast, though probably still not as crispy as the one we were used to seeing on the Ch'King.
You may recall, Burger King nixed the hand-breaded Ch'King chicken sandwiches earlier this year. While they received positive reviews from customers, they didn't seem to move the needle as expected in terms of sales. Those were replaced by the Royal Crispy Chicken line of sandwiches which Burger King reported were easier to make. And the new items seem to be catching on since the Italian Royal Crispy Chicken Sandwich is the latest addition to that line.
The revamp of chicken offerings is part of Burger King's "Reclaim the Flame" campaign. Part of the $400 million plan to upgrade its image was to build a "destination-worthy Chicken Sandwich portfolio."
This news follows leaked info that Wendy's is debuting two Italian-themed sandwiches, a chicken sandwich and a burger, around Nov. 15. We'll see which the fans like better when they both his stores just before Thanksgiving.