This Better-Burger Chain Doubles Down on Quality Ingredients
The fast-casual chain that's been celebrated as a pioneer in the industry for its high-quality Angus beef, fresh-cut fries, and frozen custard desserts is about to kick things up a notch.
After 11 years of business, better-burger chain BurgerFi is rolling out a new brand campaign: AmpliFi Your Appetite. This initiative aims to highlight the brand's ongoing commitment to satisfying cravings and "amplifying appetites" through all-natural, fresh, and responsibly sourced ingredients.
And BurgerFi is no stranger to receiving praise for its food quality. The burger slinger has ranked on USA Today's Readers' Choice Awards list of best fast-casual in the country for two years in a row, while its never-frozen, antibiotic-free beef was awarded an A in Consumer Reports' annual Chain Reaction Report for three consecutive years.
According to a recent press release, the new campaign's messaging and visuals underscore the consumer demand for "next-level, naturally sourced burgers," while the tone plays on how guests connect with the popular burger brand—and what they would like to see in the future.
"This new positioning builds on the brand's history of serving loyal fans and foodies a better-for-you, all-natural burger experience and is setting the bar high for zero-compromise standards when it comes to satisfying cravings," says Patrick Renna, BurgerFi's president.
In addition to its latest marketing strategy, BurgerFi has several new developments coming down the pipeline. Among them are a new app with more benefits—which will be released in the fourth quarter of 2022—and a revamped website that will allow customers to earn points, redeem rewards, and purchase gift cards.
BurgerFi fans will also be able to add loyalty to both online and in-restaurant orders, with the chain's loyalty system previously only being applicable to in-app orders, according to Restaurant Dive. As part of the updated loyalty plan, customers can link, earn, and redeem points using BurgerFi's in-store digital kiosks.
The unveiling of the AmpliFi Your Appetite campaign wasn't the only headline BurgerFi made this year. Back in June, the burger chain announced that it will be bringing self-service kiosks to 17 of its 27 corporate-owned locations.