Your Favorite Waffles Brand Is Launching a Boozy Drink: Eggo Nog
For decades, Eggo® Waffles has been a staple in Americans' freezers as a fast and easy breakfast option that can make busy mornings just a little bit easier. With catchy commercials and fun, bright packaging, the Kellogg's owned-brand holds a fond place in many people's hearts—even if it isn't the most nutritious morning food pick. (In fact, a few of Eggo's beloved waffle flavors were ranked the worst in our list of waffles based on their high sugar and low protein content.)
This holiday season, the classic freezer-to-toaster breakfast item is banking on its own fan following and beloved taste by growing up and branching out to a whole new grocery store aisle. More specifically, Eggo has released an Eggo-inspired eggnog liqueur.
Made in partnership with Sugarlands Distilling Co., a craft distillery in Gatlinburg, Tennessee, Eggo Nog Appalachian Sippin' Cream is a new, rum-based liqueur with 20% alcohol by volume and cinnamon and nutmeg flavor notes—reminiscent of, you guessed it, an Eggo Waffle.
Unlike your typical thick-drinking eggnog, Eggo Nog is meant to be light, silky, and can be served on the rocks. It also makes for a fun addition to holiday cocktails or you can even use it as a creamer in your after-dinner coffee.
The breakfast brand was inspired to make this boozy holiday sip as a way to help people "L'Eggo" of the holiday stress that is often felt during this time of year, admits Joe Beauprez, Marketing Director for Eggo. In a press release announcing the launch, Beauprez said the company created Eggo Nog "to give parents a delicious way to indulge in some well-deserved 'evening me time.'"
Sugarlands Distilling Co.'s Master Distiller, Greg Eidam, says this was a fun departure for his company as well. "We're very excited to partner with an iconic brand like Eggo to create this fun and festive version of our popular Appalachian Sippin' Cream," he said. "Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavors."
Eggo Nog will be available in select retailers nationwide throughout this holiday season. But if you're already itching to get your hands on the craveable nostalgic beverage, check out this store locator to find it near you.