You try to pinch every penny you spend and even save a few extra bucks with coupons, but you’re probably still spending more than you should at the grocery store. Thanks to the psychological tricks of manufacturers, you’re likely getting cheated — or at least manipulated to spend more — every time you walk in the door.
We’ve compiled the most common ploys markets use to drain you of cash so that you can be a bit more aware of what happens when you walk down the aisles. Check ’em out, think about your own habits, and then don’t miss these 14 Ways to Save at Costco, Straight From Employees to keep your wallet fat.
Hot, Fresh Fibs for Sale
Many grocers have an on-site bakery that bakes bread, donuts, and other pastries from scratch. But others simply cook up frozen dough sent from outside manufacturers. “They arrive raw and we bake them and package them,” one Costco employee wrote on Reddit of the store’s cookies. “We do bake plenty of stuff from scratch (the ‘Birthday’ cakes, apple pies, pumpkin pies, etc.) but some items are brought in from outside and just thawed and packaged or baked and packaged.” So while you think you’re money is being spent on fresh items, you’re really just shelling out cash for previously-frozen goods. That’s not to say all frozen items are bad. For example, see these 46 Best Frozen Foods in America.
You know that wild-caught seafood is better than farm-raised, but many grocers are pulling a fast one by saying farm-raised is actually wild. And that’s not the worst of it; at some sketchy stores, the seafood you think you’re buying is actually something else. For example, it’s possible that the “scallops” are actually just punched out from the bodies of white fish.
Spice fraud is pretty rampant around the world, especially given that some of the rarer spices go for big money. It’s not unheard of for spices like paprika to actually be made from leftovers of other spices. This can pose a serious health risk if you think you’re getting one spice but it’s something else.
It’s actually really simple for food manufacturers to water down juice without anyone being the wiser. According to the U.S. Pharmacopeial Convention’s Food Fraud Database, orange juice is one of the main waterlogged juices. Other juices, like the trendy pomegranate juice, are cut with other juices—like apple—to increase volume. Our advice is to skip the juice altogether; the too-sweet beverages have been shown to make you fat. For more, check out these 18 Worst “Healthy” Store-Bought Juices.
Adding a big squeeze or dollop of honey in your tea or on your oatmeal is a sweet treat, but much of the store-bought honey isn’t honey at all. According to a Food Safety News report, as much as 75 percent of the honey sold at stores doesn’t contain pollen. It’s still made from bees, but all of the pollen is pulled out during processing. And according to the Food and Drug Administration (FDA), any product that’s been ultra-filtered and no longer contains pollen isn’t actually honey.
Read the label on many packages of meat like chicken and pork and you’ll find a note that says a saline solution has been added. The reason: Pumping up meat with water makes it bigger so you think you’re getting more, but you’re actually paying more per pound because of this water weight.
EVOO, Oh No!
Olive oil is a $1.5 billion business in the United States, making it a huge target for fraud. According to Forbes, as much as 80 percent of Italian olive oil marketed as extra virgin is actually cut with other oil. Luckily, an Italian operation led to the arrest of 33 people believed to be running this scam in 2017, so these fraudulent oils could be leaving grocery store shelves soon.
Eggs That Aren’t What They Seem to Be
Eggs are an amazing source of heart-healthy fats. (Find out more about What Happens to Your Body When You Eat Eggs!) But the way eggs are marketed isn’t always an accurate reflection of reality. Cage-free eggs seem like a better alternative, but manufacturers have taken advantage of that, listing eggs as “cage-free” when they’re really raised in factories. (The cages just happen to be a bit bigger than conventional cages.) The reason is simple: They can charge more for these eggs and they’re cheaper to produce. The government is cracking down on these fraudsters, thankfully.
Every store has a rainbow of produce lined up near the front of the store. Weird, right? Not really: Research shows that people feel better about loading their carts with healthy produce and that they’re then more likely to splurge on other stuff in the aisles. It’s bittersweet to us—we’re just glad some of the healthiest whole foods aren’t totally hidden in the back.
You aren’t imagining things; shopping carts really are getting bigger. The reason: Researchers found that people who used bigger carts ended up spending 40 percent more in the store—that’s a big chunk of change. Instead, grab a basket (but ugh, aren’t those also getting so big?!) or nothing at all if you really are hoping to only pick up a few things. And hey, check out these 17 Simple Ways to Save $255 a Month on Groceries!
Candy! Cold soda! Chewing gum and chips! The options at the checkout counters are enticing and endless. That’s by design; placing all of the easy-to-grab, sweet, fizzy, and salty snacks at the front make it easy to just throw in your cart while you’re waiting to check out. Plus, it’s often placed so little kids have easy access. Stores know that a fussy child who wants candy is probably going to get what he wants.
Think of the last time you looked for an item on the grocery shelf. Where did your eyes look first? The middle. Grocers know this and put the most expensive products there, knowing you’ll just grab the first can or box you see. Next time, try comparing the prices of products placed above and below—often you’ll find big price differences for a similar box of cereal or tub of oats for your overnight oats.
It happens every time: You just need to pick up milk and eggs after work, but you have to trek all the way to the back of the store to get it. What gives? Maybe it’s the refrigeration system, maybe it’s a mechanism for temperature control, or maybe it’s so you’ll have to walk past — and possibly pick up — plenty of other products on the way.
Products that have high-profit margins—like soda, chips, and other snack foods—are often stacked prominently at the end of aisles with irresistible signs and other eye-catching gimmicks. It’s not that these are great deals for you; it’s that they’re great deals for the grocery stores.
Sneaky 10 for $10 Deals
A store advertises 10 cans of soup for $10 and it seems like a pretty good deal—$1 each! It is, until you read the fine print that says you have to buy all 10 to get them for $1 each, otherwise they’re $1.75 per can. You don’t need 10, but you buy them anyway to get the deal—and that’s what stores want.
Pre-Cut Produce Ploy
Cutting veggies and fruits can be one of the most tedious parts of cooking, so buying them pre-cut feels like a no-brainer. Grocery stores know this and charge extra—sometimes double—for the same amount of produce sitting uncut a few feet away. We vote for the D.I.Y. version where you make meal prep one of your top waist-whittling strategies!
You just figured out where everything is located in your favorite grocery store when—bam!—they switch everything around. The reasoning is simple: Changing your pattern exposes you to new products that will maybe, just maybe, end up in your cart.
Just walking into a grocery store can be a sensory overload—as soon as you walk in you’re blasted with the smells of fresh-baked bread, coffee, and rotisserie chicken in the deli. These mouth-watering scents are put front-and-center for a reason: They make you hungry—and more likely to spend, spend, spend!
Slowing, Soft Music
Every grocery store plays slow, soothing music—and it’s not just because the manager likes it. Slow music is actually shown to make you calmer and walk slower, leading you to spend more time in the store, perusing and buying more stuff. Instead of aimlessly trying to decide what to buy while you enjoy a little James Taylor from the overhead speaker, how about you just take a cue from How a Nutritionist Spends $100 on Groceries? You’ll be surprised how far her dollars stretch!
Leaning on Loyalty
Loyalty cards are marketed as clubs that get you the best deals and extra bonuses, like money off a gas purchase. Sure, they can net you a deal, but the specials are sometimes the same that non-cardholders get. Plus, the idea of earning “points” with purchases—like for money off gas—might actually get you to spend more. The worst case scenario? The grocer may be allowed to share (er, even sell!) your information to other marketers. Read the fine print before signing up for loyalty cards at places you barely shop at.
Prices that end in .99 seem silly—why not just make it easier on everyone and change $5.99 to $6.00? Well, it all has to do with the human brain. Researchers have found that people don’t fully process the numbers after the first one that’s read, so an item that is priced at $5.99 seems cheaper than $6.00. That penny could mean the difference between making the sale or not.
There’s a reason why grocery stores and retailers dole out samples regularly—these freebies get people to commit to the full-size thing. Everyone loves free food and getting the chance to try before you buy makes you feel better about your purchase.