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Coca-Cola's Newest Soda Just Launched But The Flavor Remains A Mystery

It's "surrealism" in a bottle.

Coca-Cola has been experimenting with new flavors recently—only, rather than releasing drinks with recognizable ingredients like strawberry, vanilla, or chocolate, the iconic brand is taking its line of sodas to a metaphysical level. And its latest is the stuff of dreams but is raising some questions.

Coca-Cola Dreamworld is the company's most recent limited-edition release from its Creations lineup, and fans are speculating what the new flavor tastes like—which so far has been pretty mysterious.

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Most reviews have reported the drink to either taste fruity or have some other "tropical" flavor. "Found the @CocaCola Dreamworld. I'm getting a tropical taste to it, just can't get what flavor. But it's not bad," one Tweet said.

One reviewer on Reddit specifically cited "mango pomelo" which they said was a "delicate, floral cousin of grapefruit."

Another Twitter user says it reminds them of a few different fruits, as well.

Ultimately, Coca-Cola says the new drink has "playfully vibrant flavor notes that evoke the boundless creativity of the human imagination." It's a soda the brand has specifically designed for Gen-Z, according to the press release.

"Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers… which we welcome," said Alessandra Cascino, Coca-Cola's Creative & Shopper Program Director in a release.

Dreamworld is the fourth Creation release and according to the company, will be the last. Originally debuted in February, the Creations platform kicked off with Starlight, the company's outer space-themed flavor. Following Starlight was Coca-Cola Byte, a gaming-inspired creation, and then its collaboration with musician Marshmello, which hit shelves in July.

As part of the Dreamworld release, Coca-Cola has included access to the Creations Hub, which fans can scan from the product on their phone. The package features an Augmented Reality music experience created with Tomorrowland and a digital Dreamworld-themed metaverse fashion collection.

Amber Lake
Amber Lake is a staff writer at Eat This, Not That! and has a degree in journalism from UNF in Jacksonville, Florida. Read more about Amber