Martha Stewart Just Joined This Popular Burger Chain
BurgerFi, the premium burger chain already on a path to stardom, is adding some more star power to its ranks with the addition of cultural icon Martha Stewart to the Board of Directors. The powerhouse food and media entrepreneur will be coming on as the Chair of the Product & Innovation Committee for the restaurant, the company announced on Thursday.
"BurgerFi is honored to welcome Martha Stewart to our Board of Directors. Highly regarded as the 'original influencer,' her lifetime of successful achievements and knowledge of marketing, product innovation and food expertise are second to none. […] We look forward to her contributions and creative ideas that will enhance the BurgerFi business and brand," said Ophir Sternberg, Executive Chairman of BurgerFi, in a statement. (Related: McDonald's Is Making These 8 Major Upgrades.)
Stewart, who has launched numerous successful brands and culinary products, and whose recipes are synonymous with home cooking and entertaining, will be collaborating with BurgerFi's head chef Paul Griffin. The partnership will "undoubtedly boost the brand and create strong value for the company," the company's statement said.
BurgerFi has been a major success story among its peers during the pandemic. The chain's delivery sales surged last year, allowing the burger spot to close out the fiscal year with a small boost in revenue—not a small feat for a trying year in the quick-service industry.
The company also announced significant growth plans for the next two years, hoping to open up 80 new company- and franchise-operated restaurants.
Stewart echoed her enthusiasm about BurgerFi and its products in a statement.
"BurgerFi's chef-driven concept attracted me to the brand. From their hand-crafted menu items and their commitment to the NAE program – No Antibiotics Ever, BurgerFi's mission to redefine the way the world eats burgers is powerful and showcases their efforts to excel with their products and innovation. I am looking forward to being a part of the BurgerFi family and watching the brand amass its true potential," she said.
For more on new fast-food trends, check out the 6 Most Anticipated Fast-Food Menu Items Launching This Year, and don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.