In honor of Pride Month, retail and restaurant brands are finding ways to celebrate and give back to the LGBTQ+ community—and one of America's most beloved burger chains is joining in on the fun.
As part of its "Together is Sweeter" campaign, better-burger chain Shake Shack just unveiled three new milkshake flavors for the month of June. And there's a charitable component to enjoying the new warm-weather flavors commemorating Pride.
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Shake Shack is donating 3% of the shakes' sales to The Trevor Project—the world's largest suicide prevention and crisis intervention organization for LGBTQ youth. With a minimum donation of $75,000, Shake Shack will be supporting the non-profit's Stories of Pride campaign, which "celebrates the stories of strength, resilience, and connection that shape LGBTQ young people's sense of pride."
And here's a quick look at the colorful new items.
The Chocolate Churro Shake features hand-spun cinnamon churro frozen custard topped with spiced dark chocolate sauce, whipped cream, and cinnamon waffle cone crumbles. The Sprinkle Cookie Shake consists of cookie butter flavored frozen custard, rainbow crispies, whipped cream, and rainbow sprinkles. Rounding out the lineup is the Oreo Funnel Cake Shake, which is made with vanilla frozen custard hand-spun with Oreo cookies and funnel cake crunch, topped with chocolate whipped cream.
The milkshake pricing starts at $5.99.
The launch of the milkshake trio isn't Shake Shake's first time serving up a Pride-themed menu. Since 2018, the chain has been releasing a limited-time Pride-themed milkshake every year. Last year, it sold a shake that featured strawberry and blackberry frozen custard topped with a mango and passion fruit blend, whipped cream, and rainbow glitter.
The premiere of the three milkshakes comes just a month after Shake Shake introduced its new Bourbon Bacon Cheddar Burger and Bourbon Bacon Cheddar Sandwich.