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This Popular Dine-In Burger Chain Is Launching $10 Gourmet Meals

The burger slinger is looking to attract the value-minded customer.

As gas and food prices soar, there's one restaurant chain that's determined to give you more burgers for your buck.

Red Robin, the Colorado-based casual dining chain known for its affordable juicy burgers and towering onion rings, has recently launched a $10 Gourmet Meal Deal which is expected to be rolled out at its hundreds of locations over the next few weeks.

The entire meal deal hasn't yet been revealed, but one thing's for sure—you'll be able to get a craveable meal combo for only $10, bottomless fries and drinks included.

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Not interested in the gourmet option? Customers may continue to order from the limited-time menu that Red Robin has been offering since the pandemic began. Options change with the seasons and have included a Smokehouse Briskey Burger, Whiskey River Backyard BBQ menu, a Pineapple Upside-Down Cake Milkshake, and a Tequila Sunset Cocktail. While the limited-time offerings are more expensive than the $10 gourmet value meal, they offer customers more choices.

The chain continues to offer the Red Robin Royalty program, a loyalty program that drives return customers and currently boasts 10.6 million members.

It's all part of the chain's strategy to attract more money-conscious customers with deals, value, and a streamlined menu. When the pandemic began, the chain cut 55 items (one-third of the offerings) from its menu to help with efficiency and speed as it faced ingredient shortages and staffing issues.

The company noticed that even as these pandemic-related problems have been resolved, the food quality has increased with the smaller menu. So it plans to keep things streamlined with pops of limited-time offers (LTOs) and the addition of Donatos Pizza, the latter of which was a popular innovation garnishing more than $7 million in the first quarter. The pizza option is expected to be rolled out to 50 more restaurants this year.

"We're seeing that really impact guest experience, from faster cook times to higher quality food," Paul Murphy III, chief executive of Red Robin, said of the shorter menu back in 2020. During the chain's most recent earnings call, he confirmed that the company has "no intention to broaden the menu."

Danielle Braff
Danielle Braff is a freelance writer based in Chicago. Read more