Coca-Cola Will Stop Selling This Beloved Beverage for Good
Another one bites the dust. From Subway subs to Frito-Lay snacks to dozens of restaurant chains, coronavirus has forced countless fast-food menu items, food products, and restaurants to be discontinued or shutter their doors. Now, we can add another one to the list, and it's one of the biggest name brands we've seen so far.
On Wednesday, July 1st, The Coca-Cola Company announced they would be discontinuing an entire beverage brand and laying off over 300 employees. By the end of July, you'll no longer see Odwalla smoothies and juices on your grocery store shelves.
This beverage brand, which has been in business for over 40 years but has only been operated by Coca-Cola since 2001, has apparently been struggling in recent years. Odwalla has experienced increased competition in the bottled smoothie and juice space, and we can't say we're that surprised. While there are actually healthy bottled smoothies you can buy, Odwalla has constantly landed a spot on our "worst" list of healthy store-bought smoothies. Despite a last-ditch effort to roll out a "Zero Sugar" line, the brand has been bottling beverages that average in the 40-grams of sugar range for as long as we can remember.
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A drink with 30 to 50 grams of sugar just doesn't cut it anymore. There has been an overwhelming shift in consumer spending habits on groceries over the past decade as more people are understanding how a diet high in sugar can have drastic health consequences. As a result, new categories like healthy soda alternatives and low-sugar yogurts are skyrocketing in popularity. Odwalla's sales have reflected this shift, and The Coca-Cola Company recognized that this was the reason for the once-beloved brand's demise.
After several years of assessment on Odwalla's performance, "we couldn't make it work, we couldn't figure out the cost-effectiveness of it," a company spokesperson told The Wall Street Journal. "It really is the result of consumers changing what they want so rapidly."
Here's to hoping that Coke reinvests the resources it has in Odwalla into products that are actually healthy for us so that there's a lower likelihood of us being susceptible to The Sneaky Way Grocery Stores Are Getting You to Buy More Unhealthy Food.