Skip to content

IHOP Is Opening a New Breakfast Chain Called Flip'd

See where it's opening first.

Breakfast may be the most important meal of the day, but that doesn't mean you always have time for it. After all, between work, chores, and social obligations, who has time to sit down for a three-egg omelet or a full stack of silver-dollar pancakes?

Enter IHOP. The International House of Pancakes—a chain that famously popularized the 24-hour-a-day-breakfast—announced today that it's opening a standalone fast-casual breakfast restaurant in 2020. It's called Flip'd, and it'll be a counter-service place in the same vein as places like Chipotle, Dig Inn, and Five Guys: it's a step above traditional fast-food go-tos like McDonald's or Taco Bell, but it'll still offer quick service.

RELATED: IHOP Temporarily Changed Its Name to IHOb—Here's Why

Unlike many other fast-casual restaurants, Flip'd will offer a unique way to order food: customers can place orders at digital touchpad kiosks. (Orders can be placed in advance, too.)

rendering of flip'd by ihop
Courtesy of IHOP

If you're wondering what's on the menu, just like at the traditional sit-down IHOP, Flip'd will serve pancakes, pancakes, and more pancakes. But the IHOP chefs have whipped up a few more creative offerings as well, which the brand is calling its "signature dishes." A few choice offerings include:

More on Breakfast

  • 13 Worst Mistakes You're Making with Scrambled Eggs

    13 Mistakes You're Making With Scrambled Eggs

    Seasoning them too early is a huge no-no.
  • Everything bagel

    Worst Breakfast Foods On The Planet

    Time to kick these to the curb!
  • mcdonalds

    5 Healthy McDonald's Order Swaps

    Don't let your next drive-thru order pack on the pounds.
  • Why You Won't See Aunt Jemima on Shelves Ever Again

    You Won’t See Aunt Jemima Ever Again

    Quaker Oats makes a 130-years-overdue change.
  • Healthy breakfast foods blueberries bananas bowl of yogurt oatmeal and coffee

    37 Best Breakfast Foods for Weight Loss

    Boost your weight loss first thing in the morning.
  • The Bacon Temptation: two eggs, bacon, roasted tomatoes, and queso served over crispy breakfast potatoes
  • The Garden: baby arugula, sautéed mushrooms, roasted tomatoes, and avocado cream sauce served on crispy breakfast potatoes
  • A Build-Your-Own-Pancake Bar, which is exactly what it sounds like: customize pancakes with a variety of mix-ins, toppings, compotes, and fruits

Flip'd will also offer standard breakfast fare, including egg sandwiches and breakfast burritos, and lunch foods, like burgers, chicken sandwiches, salads, and wraps. But the real draw is something called the Pancake Bowl.

IHOP doesn't offer much detail about the Pancake Bowl, other than to say it's a "pancake served in a bowl." We can only imagine what this means, and we can't wait to find out. (Eat your heart out, burrito bowls!)

The first Flip'd location is set to open in Atlanta in April 2020. If Flip'd performs well, expect to see locations pop up in other metropolitan areas across the country.

She Lost 100 Pounds—And Shows You How!

Registered Dietitian and Nutritionist Ilana Muhlstein lost her weight and kept it off—and in You Can Drop It!, she'll show you how to lose it, too. More than 240,000 clients have chosen her program—and now it’s yours to keep.

Erich Barganier
Erich Barganier is a health and food writer. Read more