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This Beloved, Discontinued Cereal Is Back

Light a campfire, because this iconic breakfast treat will spark plenty of nostalgia!
cereal aisle

You may have seen—and possibly even signed—several Change.org petitions circulated recently for discontinued foods. One petition for Taco Bell's Mexican Pizza has more than 150,000 signatures, though it doesn't look like the item with a cult following will return to the fast-food chain's menu—at least any time soon. But a second petition for a cereal that kids and adults alike know and love has succeeded in reigniting an old flame.

Kellogg's just announced that Smorz cereal is returning to grocery store shelves in 2021 after teasing fans on Instagram back in August on National Smores Day. The company promises the "the same mouthwateringly sweet taste fans remember" in this breakfast of champions: crunchy graham cereal wrapped in rich chocolatey coating with marshmallows.

 

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"Kellogg's Smorz Cereal has an incredibly passionate fanbase — and their efforts to bring back the cereal have paid off," Erin Storm, Kellogg's senior marketing director, says. "We couldn't be happier to bring some joy to our die-hard fans and also give first-timers the chance to indulge in the fanfare and see what Smorz is all about."

That "passionate fanbase" included more than 2,000 people who signed a petition to bring the cereal back. "Not only is this cereal delicious, but it's one of a kind!" it read. "Post's [Smorz] cereal can't compare at all with [its] bland taste. I propose we bring it back once and for all, as this cereal is beloved by many and disliked by the few."

Compared to other cereals, the nutrition content in Smorz isn't terrible. One cup has 130 calories, 2 grams of fat, 140 milligrams of sodium, and 2 grams of protein. However, it does have 26 grams of carbs, 13 grams of sugar and less than 1 gram of fiber. With this in mind, stick to a single serving if you're going to indulge your inner-child.

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Amanda McDonald
Amanda is a staff writer for Eat This, Not That!. Read more