He's reportedly kept this up for three decades.
Yes, the chocolate milk at the end is delicious.
Here's what people are saying about it.
So you know what to feed your kid for breakfast.
Snap, crackle and pop your way slim.
Cereal still reigns supreme among many shoppers.
Forget the store-bought cereals!
Fruit Loops wasn't bad enough to make the list.
See what makes this cereal stand out.
Trust us, it's just as tasty as your go-to bowl.
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