McDonald's clearly doesn't rest on its laurels for very long. As the last of the Halloween-themed Happy Meals were snatched up yesterday and the dust settled around its recent Adult Happy Meals, the fast-food chain revealed another super exciting collaboration—and yes, it's another Happy Meal.
Starting today, you can nab a new Black Panther-themed Happy Meal at participating Mickey D's locations nationwide. The sleek black and purple Happy Meal will coincide with the sequel to the wildly popular "Black Panther" movie, "Black Panther: Wakanda Forever," which hits theaters on Nov. 11.
So what exactly will you find in the new box? One of ten Black Panther superhero toys, featuring characters from the original movie and the sequel.
The Black Panther Happy Meal comes on the heels of the Adult Happy Meal, which caused the chain's foot traffic to grow by 37% over the previous year the week it was launched, and McDonald's could have another winner on its hands with this mass-appeal collaboration.
The first "Black Panther" movie wasn't just popular with the younger audiences—it was the top-grossing superhero film of all time in the United States. While kids will be excited by the sleek new packaging, parents are likely to be swayed by the positive message the movie franchise sends.
"The first Black Panther movie inspired a new generation of Marvel lovers—and that's because of the powerful story it told, brought to life by an incredibly talented cast," said Jennifer Healan, VP of U.S. Marketing, Brand Content and Engagement at McDonald's. "It set a whole new standard for representation on the big screen."
If the craze around the Adult Happy Meal—which saw the toys selling for over $300,000 on eBay—and last year's wildly popular Pokemon-themed Happy Meal has taught us anything, it's to get your closest McDonald's as soon as these drop, because the toys are likely to be a major hit.