This Giant Fast-Food Company Is Taking Over The U.S.
Despite inflation on everything from groceries to fast-food ingredients, one fast-food giant is making major strides when it comes to keeping up with customer demand.
In a fourth-quarter earnings call, Yum Brands CEO David Gibbs told investors that the past year's openings average out to about one new restaurant every two hours. This growth has helped solidify Yum Brands as the biggest fast-food company in the U.S… and the world.
"This speaks to the health of our business; iconic brands; capable, committed and well-capitalized franchise partners; and strong unit economics," Gibbs said in the call. "This is yet another significant development milestone on our ongoing growth journey, providing customers with access to our brands through a variety of restaurant formats and on-and off-premise ordering channels."
Taco Bell, in particular, used to be one of the most inexpensive meal options in the fast-food industry. Last year, the chain announced it would be testing dollar menu items at select locations, including three new spicy beef tacos.
Taco Bell raised prices by 10% between July 2020 and July 2021, an analysis by research advisors Gordon Haskett found. According to the Bureau of Labor Statistics, U.S. inflation was up 7% in December—the highest level in four decades.
Yet, people are still making their way to these chains to get their fast-food fix. And it's not just Yum Brands' restaurants that are exploding in location numbers. McDonald's opened 650 new restaurants in 2021 and plans another 1,800 more for 2022, according to Business Insider.
"Expectations of our customers, team members, and franchisees have forever changed due to the experiences over the past two years, and we continue to challenge ourselves to exceed their rising bar, " Gibbs added. "I'm confident we're poised to lead the industry as we embark on the next chapter of our growth journey."
If the location numbers for Yum Brands are any indication, the country's desire for quick and easy dining during the pandemic is at an all-time high.
For more fast food news, check out 11 Secrets KFC Doesn't Want You To Know.
More content from Restaurants
- – 10 Unusual Fast-Food Menu Items You Could Order 20 Years Ago
- – 8 Clever Moves Fast-Food Chains Used To Stay Relevant in 2022
- – 7 Restaurant Chains You're Going to See Everywhere in 2023
- – 12 Old-Fashioned Restaurant Dishes That Should Make a Comeback, According to Chefs
- – Taco Bell Has a New Guacamole, But Customers Are Divided on the Taste
- – McDonald's Is a Testing a Futuristic Drive-Thru Concept, But It Isn't as Cool as Taco Bell's
- – 4 Celebrities Who Eat Free at McDonald's—For Life!
- – Subway's New Footlong Cookies Are a Sight to See, Here's How to Get One