This Beer Company Just Partnered With a New Vitamin D-Packed Drink
If you don't know what functional water or enhanced water is, it's time you learned. This segment of the beverage world is exploding in popularity as hard seltzer wanes. According to Food Dive, sales of functional water are forecasted to reach $5.3 billion in 2022 from $4.11 billion four years earlier. Enhanced waters are low- to no-calorie beverages that contain vitamins, minerals, or other substances that promise a health benefit, and they are popping up everywhere.
Recently, AB InBev's Anheuser-Busch, the parent company of Budweiser, got into the game. Anheuser-Busch will use its massive distribution network to help push ShineWater—a new bottled beverage with 100% of the daily recommended value of vitamin D—across the U.S., according to Food Dive. It's not clear whether or not the giant beer company has any financial investment in the new enhanced water.
Still, the timing of this news is important: As fall sweeps the nation, the ability for people to make natural Vitamin D from the sun wanes. Hence, we turn to supplements or foods high in Vitamin D to meet our needs. Shine Water claims to help boost levels of Vitamin D and provide other essential minerals like magnesium, zinc, potassium, and calcium.
Here's what you need to know about this new beverage. And for more, check out the 45 Best Recipes for a Vitamin D Boost.
The drink was developed by a doctor
ShineWater was developed by Dr. Phillip Davis, a former FDA physician with a passion for health and wellness. The Shine website says this drink will support bone health, immune function, and athletic performance with Vitamin D.
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It comes in 6 flavors
ShineWater comes in Kiwi Cucumber, Peach Mango, Pomegranate Grape, Strawberry Lemon, Mixed Berry Acai, and Coconut Lime. It's sweetened with stevia and each flavor has 20 calories per bottle. The drink also contains 130% of your recommended daily value of B12, a deficiency of which could be a potential cause of low energy. A rep for ShineWater shared the exciting news that a seventh flavor, Watermelon Blackberry, would be hitting stores soon.
Some of the flavors will also give you a dose of caffeine
The Mixed Berry Acai, Pomegranate-Grape and Kiwi Cucumber flavors have about the same amount of caffeine as a cup of green tea, according to the website. Other main ingredients are potassium citrate, malic acid, citric acid, magnesium citrate, and unspecified natural flavor.
It could be arriving at a store near you
The deal with Anheuser-Busch is aimed at expanding ShineWater across the country. Be on the lookout wherever their products are sold if you want to give the beverage a try.
It's joining a growing product lineup
Parent companies of Pepsi, Vita Coco, and Nestle are all getting on the enhanced water train. Pepsi has a new blackberry-lavender flavored water called Driftwell aimed at combating stress and inducing relaxation. Vita Coco's PWR LIFT is a sugar-free after-workout beverage that has 10 grams of whey protein and is packed with B vitamins and electrolytes. Nestle acquired alkalinized Essentia Water in March.
For more, check out Healthy Drinks Dietitians Say You Should Sip on Now.