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Taco Bell Is Offering the Most Customizable $5 Deal Ever

The new Build Your Own Cravings Box lets you eat exactly how you want.
taco bell storefront

There are as many ways to eat at Taco Bell as there are humans on this planet. Well, maybe not quite, but the chain is celebrating the creative way its customers show off their individuality through their orders with a new deal that may be the most customizable promotion in fast food right now.

In what is dubbed the "ultimate Taco Bell eating experience," the chain is launching a $5 box that can be customized 18 different ways with choices across four menu categories. The Build Your Own Cravings Box will let you pick one specialty item like the Chalupa Supreme, Cheesy Gordita Crunch, or Crunchwrap; one starter, like a Crunchy Taco, Soft Taco, Beefy 5-Layer Burrito, or Bean and Cheese Burrito; one side dish, and one medium fountain drink. (For more fast food news, don't miss how McDonald’s Is Making These 8 Major Upgrades.)

taco bell
Courtesy of Taco Bell

Feeling highly particular about your Taco Bell order? It's easy to swap out proteins and even make your meal vegetarian (made all the easier by Taco Bell's recent decision to bring potatoes back to the menu). The most important thing about this promotion is that you aren't eating some celebrity's favorite order (cough, cough, McDonald's), but eating just like yourself.

"As we see it, there aren't a lot of choices out there when it comes to value, forcing customers to play by others' rules. But when your fans have different favorites on the menu, why not celebrate that?" said Nikki Lawson, Taco Bell's chief global brand officer. "The Taco Bell I'm proud to lead does it differently—we put fans in the driver's seat and allow them to eat how they want to eat, not how someone, irrespective of how famous they may be, tells them to."

In order to reward their most passionate fans first, the promotion will be available to Taco Bell Rewards Beta members starting today (aka those with the Taco Bell phone app), while the rest of Taco Bell's digital customers will get access to it on Feb. 11.

That said, know that there are some ugly side effects to eating Taco Bell. And don't forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.

Mura Dominko
Mura Dominko is a senior editor at Eat This, Not That!. Read more