Wendy's Is Expanding Its Breakfast Menu For the First Time With This Trendy Item
Wendy's is taking its new role as the head honcho of fast-food breakfast seriously. After becoming the third-largest breakfast chain in just two years, the company is finally bringing the spunky innovation it's known for to the morning menu.
Joining the lineup of breakfast biscuit sandwiches is the Hot Honey Chicken Biscuit, which will become available nationwide on February 8. It's an upgrade on a Wendy's breakfast classic with the addition of Hot Honey—an ingredient that's been rising in popularity over the past few years. But Wendy's didn't just use any old hot honey—it made its own version.
For more fast-food news, check out 8 Worst Fast-Food Burgers to Stay Away From Right Now.
"To capture that sweet, sweet heat flavoring we used fresh habanero pepper in our Hot Honey sauce, making it distinctly Wendy's and a flavor you won't find anywhere else," says Eryn Bennett, manager of culinary and product innovations at the chain.
But that's not all that's new at Wendy's. The biscuit is part of a Hot Honey duo, and will launch alongside a brand new chicken sandwich with the same sweet-and-hot flavor profile.
The Hot Honey Chicken Sandwich is another artisanal Made to Crave item cooked up in Wendy's innovation kitchen. It brings the heat with a spicy chicken patty, which is layered with melted Pepper Jack cheese, strips of Applewood smoked bacon, crispy pickle chips, and hot honey. The new premium item has a recommended price of $5.99.
"Nothing exemplifies our Fast Food Done Right vision more than our Made to Crave menu, and our hot honey flavor profile hits on each of our food vision pillars," John Li, vice president of culinary innovation, said of the new items. "It's fresh and real, forward-leaning but not too niche, and we're doing it all at an affordable price."
To celebrate the menu additions, Wendy's is offering two deals in February. From February 12 to 20, you can score a free Hot Honey Spicy Chicken Sandwich with any purchase of $15 or more on DoorDash. And starting now through February 20, a purchase of any breakfast sandwich at a Wendy's location or via the mobile app will get you a free drink of your choosing.