Skip to content

This Is the Most Unpopular Peanut Butter Brand

Have you heard of this underrated PB brand?

When you think of popular peanut butter brands, what comes to mind? Chances are good that Jif and Skippy come to mind. But what about the smaller-name peanut butter brands—the ones that aren't exactly flying off the shelves?

To find the least popular peanut butter brand in the United States, we looked to a November 2020 report from Statista that used data from the U.S. Census and the Simmons National Consumer Survey. Statista's research found that Jif was the most popular peanut butter among Americans, with 117.31 million eating the stuff last year. The least popular brand on the list, meanwhile, was Smart Balance, with just 5.85 million U.S. consumers. (In between Jif and Smart Balance on the list were brands like Skippy, with 85.98 million U.S. consumers in 2020, and Smucker's, with 19.96 million.)

And for more, don't miss these 15 Classic American Desserts That Deserve a Comeback.

Smart Balance's peanut butter has good-for-you ingredients

It may not be as popular as Jif or Skippy, but Smart Balance's peanut butter has some major health benefits. The brand sells creamy peanut butter with added flaxseed oil, which contains heart-healthy omega-3s. Smart Balance's creamy peanut butter also has a relatively short ingredient list, though one of the six ingredients is rainforest-destroying palm oil. But with just 140 milligrams of sodium and three grams of sugar per serving, Smart Balance is one of the better peanut butter picks at the grocery store. Just be sure to stay away from these 6 Worst Peanut Butters on the Planet.

RELATED: Sign up for our newsletter to get daily recipes and food news in your inbox!

Peanut butter has plenty of health benefits

No matter which brand you choose—though we'd advise you to stay away from the ones with added salt and sugar—you'll get some major health benefits from the nutty spread. Adding peanut butter to your snacktime routine will help you feel full, and the protein will give you energy to power through your day. Combine that with the fact that peanut butter could play a role in everything from lowering blood pressure to improving brain health, and you've got plenty of reasons to enjoy a PB&J. Or, if you're looking to switch things up a bit, you can't go wrong with these 30 Healthy Peanut Butter Recipes. Yum!

Easy, healthy, 350-calorie recipe ideas you can make at home.

Meghan De Maria
Meghan De Maria is a senior editor at Eat This, Not That!, specializing in food, product, and restaurant coverage. Read more about Meghan
Filed Under