Coca-Cola Just Debuted a Revolutionary New Canned Cocktail
When it comes to cocktails, there is one iconic duo that has withstood the test of time. In fact, Americans have been sipping on the classic combination since 1907. Soon fans won't need to head to a bar or make it themselves—because it will be available in a can.
Coca-Cola has announced it is releasing a ready-to-drink (RTD) Jack Daniel's & Coca-Cola pre-mixed cocktail nationwide. The product will come both in regular Coca-Cola and Coke Zero flavors. and will be the first Coca-Cola canned cocktail available in the U.S.
Cans of the Jack Daniel's & Coca‑Cola RTD will be standard 350 ml-size and will have about 5% alcohol by volume, which is about the same as most beers. It will become available first in Mexico later this year, Coca-Cola says, but it outsources its other hard seltzers and drinks to third parties for sale in the U.S. so there is no word yet on when the canned cocktail will be on grocery store shelves. However, the company hints that more RTD options are in the works.
"We keep consumers at the center of everything we do in expanding our portfolio," said Coca-Cola Chairman and CEO James Quincey. "We are consumer-focused and offering more choices, including in rapidly expanding flavored alcohol beverages."
As part of its growth in the RTD category, Coca-Cola also plans to launch "Fresca Mixed" later this year, a spirit-based cocktail created in conjunction with Corona brewer Constellation Brands It will join a lineup of recently-released RTDs for the brand which includes Topo Chico Hard Seltzers and Simply Spiked Lemonade, which are made in partnership with MolsonCoors.
It's no surprise Coca-Cola wants to jump on the canned cocktail bandwagon. Just last year, the Distilled Spirits Council of the U.S. reported that premixed cocktails were the fastest-growing category for spirits in 2021. That year, RTD cocktail sales surged 42.3% higher over 2020.
This past year, the Coca-Cola brand has been undergoing new changes, not just in the alcohol section of supermarkets. The company redesigned its Sprite logo and discontinued the Honest Tea line after nearly 25 years.
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