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Hershey Is Making These 3 Major Changes to Its Chocolates

Better-for-you chocolates and candies? We're listening!
Hershey kisses

In an effort to be more health-conscious, Hershey is launching better-for-you organic, zero sugar, and plant-based chocolates and candies this year, the company just announced.

Things like thin versions and miniature sizes of your favorite chocolates are already available, but now Hershey is adding more reduced sugar, organic, and plant-based candies to its lineup. It will use more rare and natural sugars, as well as new technologies, packaging, research initiatives, partnerships (including one with sweetener company ASR Group), and innovations to create four organic chocolates (Organic Reese's and Reese's Dark and Organic Hershey's and Special Dark), and even Zero Sugar Jolly Ranchers and York Peppermint Patties, according to a statement. (Related: The 7 Healthiest Foods to Eat Right Now.)

“Our sugar-free platform has been performing well and we believe this will enable us to reach more households and provide consumers with more great tasting ways to enjoy their favorite Hershey brands,” Michele Gross Buck, the chairman, president, and CEO of The Hershey Company said in a pre-recorded call about the financial results of 2020 on Feb. 4. “And while the organic chocolate market is small, it is growing rapidly, and we are excited to bring consumers great tasting organic versions of Reese’s and Hershey’s through this targeted launch.”

Some new products may be available sooner rather than later. Organic Reese's are already listed on Instacart through Safeway, although it says the item is not in stock yet. And although the company is adding more to its inventory and saw $8.15 billion in sales in 2020, it is still planning to raise prices for its top-performing foods this year. There's no word yet on what the prices will be, but expect them around the holiday season.

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Amanda McDonald
Amanda is a staff writer for Eat This, Not That!. Read more