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Taco Bell's Tacos Just Got Crazy Cheap—Here's Why

The chain's latest customer perk equals major savings.
FACT CHECKED BY Mura Dominko

If you love Taco Bell tacos, as in you can happily eat one each and every day of your life, you're the perfect candidate for the chain's latest customer perk that's rolling out nationwide. Taco Bell's Taco Lover's Pass is available today, and it will provide a steep discount on tacos for a whole month.

You can purchase the pass through the Taco Bell app for just $10, then browse a hidden menu of tacos that can be redeemed at a rate of one per day for 30 consecutive days following activation.

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There are seven tacos included in the promotion, and they are the Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos Locos Taco, and the Doritos Locos Taco Supreme.

By all indications, this promotion is going to be a popular one, as the concept of the Taco Lover's Pass has already been tested to great success. The company ran a pilot Taco Lover's Pass program at several locations in Arizona starting in the late summer of 2021 which garnered a lot of interest from customers. The most frequently redeemed taco during the trial run? The Doritos Locos Taco Supreme.

And now on to the savings. Assuming you actually used the Taco Lover's Pass each and every day for 30 days, you could enjoy amazing savings. The most expensive of the seven tacos included in the deal is the Doritos Locos Tacos Supreme, which goes for $2.69 at most locations. Do the math, and you'll see that adds up to $80.70 if you were to order 30 of them. With the Taco Pass being just $10, you'd be saving $70.70 on your Doritos Locos Tacos addiction, which is hard to beat.

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Steven John
Steven John is a freelancer writer for Eat This, Not That! based just outside New York City. Read more