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30 Best Grocery Shopping Tips of All Time

Save big dollars and eat more high-quality foods with these insider shopping secrets.

Grocery shopping should be a simple task: make a list, buy what you need, then go home. But these days it's much more complicated than that and more than ever consumers are faced with an overwhelming number of options: organic, local, non-GMO, generic, private label—the list goes on and on. With so many choices, it can be hard to tell if you're getting the best deals and the freshest products.

That's why we're here to help. We spoke to supermarket employees at major markets around the country to get some insider grocery shopping tips that will save you money and ensure you're getting the freshest, highest quality food at the best price. Knowledge is power, and with a few tips and tricks up your sleeve, grocery shopping will be a breeze.

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The early bird gets the worm

Woman at farmers market

When it comes to grocery shopping, the adage holds—the early bird really does get the, er, freshest produce. "Shopping earlier in the day can help to avoid busy rush hour business and allow the ability/time to pick the best products on the stand before someone else beats you to it," says Sprouts Farmers Market spokesperson Diego Romero.

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Dig deep…in the back

woman checking food

Products are supposed to be rotated so that the freshest items are placed in the back, explains one owner of several stores in a well-known supermarket chain. This is especially true in rear-loading display cases (usually used for things like milk and eggs). So if you want the freshest items, reach towards the back.

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…But not always

Woman shopping

However, there's a caveat: "Don't assume the freshest product is always at the bottom of a display," says Romero. "Some items sell so quickly that displays are frequently topped off during the day when there isn't the time or need to rotate the product."

Organic doesn't mean fresher

woman smiling at farmers market

Produce that is labeled organic has its benefits, but it is not a freshness indicator. "Organic is not fresher or less fresh than conventional, it's all how it was handled and how long it was in transit," says one grocery store owner.

Shop local

Fresh local produce

Though packing and refrigeration technology means that even food shipped from as far away as New Zealand can arrive in American stores quickly and in great shape, local products have had to travel less. So there's less chance that they've been banged around in transit and a greater likelihood that they are fresh.

Eat seasonally


It may seem bougie to talk about eating seasonally, but it's also just practical. "In the old days, we had a three-week season on California strawberries, and now you can buy them 52 weeks a year," says a grocery store owner in New York. The difference, he says, is the price. Blueberries in-season may cost $1.99 a pint, whereas off-season prices can skyrocket to $4.99 for a half-pint.

Cheap is good

woman asking grocery store employee for help

You may think sales are designed to get almost expired products off the shelves, but in fact, it can simply mean that there's an abundance. "When the price is the cheapest that's also when the quality is the highest," says the grocery store owner of produce.

Sales trickle down

sale sign in grocery store

Sales are not necessarily set at the local grocery store level, but rather trickle down from the companies and warehouses themselves. "The same products that are on sale for you are on sale for me at the wholesale level," says a grocery store owner.

Ask for samples

food samples

If you're curious about a product or the quality of produce, some stores will let you take a nibble before you buy it. "Our Green Thumb experts are happy to slice a sample of any fruit or vegetable, offer tips and recipes, and help shoppers find what they need," explains Danna Robinson, communication manager for Harris Teeter.

Come in with a plan

Shopping list

It's fairly common to walk into a grocery store without a plan, buy a ton, then get home and realize you don't actually have the makings for any cohesive meals. Going in with a shopping list and at least a few ideas of what to cook that week—if not a set meal plan—can help keep you focused on cut down on splurge purchases.

But be flexible

Using credit card to pay

Though a plan is key, you also need to be flexible. "If you come in and you always have a set menu then you're going to be overpaying," says one grocery store owner. "If you are flexible you never have to pay full price for anything." He suggests shopping the sales and making budget-friendly swaps.

Check the website

Happy man at computer

For those who like to plan, the grocery store's website often features the weekly sales circular. Look for what's on sale and plan around that.

Use the app

woman using mobile phone while sitting a couch at home with laptop computer.

According to Romero, if you're not using the grocery store's mobile app (and most have one these days), there's a good chance you're missing out on deals. "The Sprouts Mobile App is a great way for shoppers to save, offering exclusive mobile coupons and local weekly ads. On the app, we also offer special promos like Checkout Challenges, where the more you shop, the more you save!"

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Ditch the brand loyalty

Juice bottles

The biggest mistake one grocery store owner sees consumers make is being loyal to particular brands. He sees people paying exorbitantly more for "trusted" brands and says that even if they are slightly better (which often they're not!) the price difference usually isn't worth it. "Consumers are so blinded by advertising," he says. Don't dismiss generic or "private label" options—there are a lot of misconceptions about quality.

Do the math

Reading grocery store label

Don't assume you're getting a deal just because you have a coupon. Often folks will get really excited about sales or coupons and feel that they are getting a better deal than they really are. So it pays to do the math and compare prices.

Ask the experts

shop employee with mask

Don't be afraid to chat up the folks who work at your local grocery store. "For example, shoppers can trust our in-store butchers for cooking and product selection tips, placing special orders, seafood seasoning, custom cuts, and more," says Diego Romero of Sprouts. From the produce aisle to the fishmonger, these experts can offer some true insider tips specific to that store and can help you find exactly what you are looking for.

Befriend the butcher

butcher counter

Along those lines, if your grocery store has a butcher, use them! Ask them to trim the fat off the meat or tie up your roast for you. Usually, you can even pick out meat that has already been packaged and bring it to them with these requests. Of course, if you want extra-thick steak, these are also the people to ask. And to decode the jargon, see Your Guide to the Best Cuts of Beef.

Big stores mean big turnover

aisle of costco spices
Cassio Habib/Shutterstock

One benefit of shopping at larger markets is that they probably have a higher turnover, which means the produce hasn't been languishing on the shelf for a week or longer. Romero notes that Sprouts, for example, gets daily fresh produce shipments from the farm or packing house, and that staff is "constantly culling and rotating with fresh produce throughout the day."

Use your senses

woman buying produce at grocery store

At the end of the day, no matter how often the stock is refreshed, nothing beats using your senses to check your produce. "The best indicator of freshness is your eyes," says Romero. "If it looks fresh and vibrant, it probably is. Smell and touch are critical to auditing the ripeness of a cantaloupe or avocado or the crispness of an apple or a cucumber."

The time of year doesn't matter

canned pumpkin on store shelves

Though certain items might be on sale at certain times of the year (pumpkin purée around Thanksgiving, for example), a grocery store owner says that there isn't any specific time of year when prices are lower across the board. So feel free to stock up on favorites that come on sale, but there's no need to wait until a particular holiday or time of year.

Know your store

Shopping aisle grocery store

Though we can make generalizations about the best times to shop and what produce is freshest, so much varies from store to store. "So much is neighborhood-specific," says one grocery store owner. He finds that places with older populations tend to get busy earlier, while younger crowds tend to shop later. Knowing the quirks and specifics of your local market will help you get the best experience.

Shop around

Fresh produce in grocery store

While it's convenient to shop at just one store for all your needs, you're paying a price for that convenience. So if you really want to get the best deals don't be afraid to shop around. Even if you don't keep up with a dozen circulars every week, you can still get a sense of what stores tend to have the best prices (and quality) on different product types.

Compare apples to apples

Woman reading nutrition label on granola

To assess whether you're getting a good deal, look at the price per ounce, rather than the total cost. A family pack of chicken breasts, for example, will cost you more but will often be a better deal per pound (and you can freeze what you don't use right away!). But things like a tri-pack of peppers can seem like a good deal until you catch a peek at the price by weight (loose is usually cheaper in this case).

Get a rain check

Grocery cart empty aisle

Bummed that a sale item appears to be out of stock? Ask for a rain check! Most supermarkets will give you a coupon you can use at a later date when the item is back in stock.

Request your faves

Couple looking at computer

Don't see something you want? Just ask! "If our shoppers cannot find what they want at their Harris Teeter, we encourage them to ask for a member of management. Our teams will work to see if we can place a special order," says Robinson.

Do your homework

Woman reading food label

One of the best things you can do is to be an informed consumer. Learn the difference between food labels like all-natural and organic to make sure if you are paying a premium it's for the reasons you want.

Wash up

washing produce

Forget pesticides—do you know how many hands have touched that pear? People have no qualms about handling the food in grocery stores and returning it to the shelves, so do yourself a favor and give all your produce a good rinse before digging in.

Don't shop hungry

Woman holding cabbage in store.

This goes without saying, but don't shop hungry. Or hangry. Never shop hangry. Mistakes will be made. Money will be spent. So have a snack before setting foot in the grocery store. Your wallet (and humanity) will thank you.

Make cash king

United States bills from side angle, one dollar and twenty dollar bills

A 2010 study published in the Journal of Consumer Research tracked the grocery-shopping habits of 1,000 households over six months and found that shoppers who paid with cash bought fewer processed foods and more nutritious items than those who opted to use credit. The credit users not only bought more junk, but they also spent an average of 59 to 78% more on their grocery bills. The explanation: Credit and debit cards are more abstract forms of payment, so you don't use them as carefully as you do cash.

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Snack before spending

Bowl of air popped popcorn

It's a no-brainer that an empty belly leads to increased food cravings, but hunger may also affect your decision-making skills more generally. In a 2010 study, researchers at University College London discovered that hungry participants made riskier gambling decisions than those who were satiated, leading the investigators to argue that the hormones your body releases when you're hungry influence your ability to think rationally. Plan your market trips to fall right after meals, or fortify yourself by eating a handful of fiber-rich nuts just before shopping, or go for one of these 50 Best Snacks in America!

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Katherine Martinelli
Katherine Martinelli is a recipe developer and award-winning journalist who spends her days dreaming and writing about food. Read more about Katherine