Your Favorite Breakfast Chain Is Making Huge Changes to Their Menu
IHOP has hopped on the trend of shrinking menus. The all-day breakfast chain is the latest in a series of fast food franchises that are implementing significant menu changes as part of their operational adjustments to the coronavirus pandemic.
The menu size changed both literally and figuratively. The huge laminated 12-pager is now a disposable paper menu counting only 2 pages. The franchise significantly reduced the number of menu items as well. In a bid to simplify operations and streamline their supply chain, the company's chief marketing officer, Brad Haley, said the menu was trimmed across the board in all categories. Items that were difficult to prepare and rarely ordered were among the first ones to be retired.
"We held on to popular items that weren't as difficult to prepare," he said, emphasizing that customer favorites like like omelets, burgers, and pancakes, are definitely still on the menu in some form.
Some of the items being cut are Chicken Florentine Crepes, Banana Nutella Crepes, Pancake Sliders, and the Simple and Fit Omelet, and fans are already mourning the loss on Twitter.
If one of your favorite menu items was cut, don't sweat it just yet. Many of the disappearing items are still available from the secret menu while supplies last. In most cases, you can customize other dishes to create a similar item. Sign up for our newsletter to get the latest food news delivered straight to your inbox.