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These Are the 10 Most Popular Fresh Grocery Items Right Now

Here's what's been surging in popularity in the fresh grocery aisle.

This year has seen a huge surge in grocery shopping and home cooking. But what are Americans actually eating now that they're feeding themselves at home?

The answer to that question could lie in the sales data for the fresh grocery aisle, the section of your grocery store that holds fresh items like fruits, vegetables, meat, seafood, and dairy products.

According to Supermarket News, the following ten fresh items have surged in demand among shoppers in the past year. One thing's for sure—Americans have been shopping in the fresh meat section a lot more than previously.

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Beef Chuck

beef steak

Sales of this grilling favorite have increased 11.7% in the past year. However, chuck is a varied beef category that holds a cut for every style of cooking, and it may be a popular pick because of its versatility and value.

Ground Turkey

Ground turkey sales have surged by 12.1%, which means that this lean meat has been the choice of many American home cooks. For ideas on how to use it in your next meal, check out 31+ Best Healthy Ground Turkey Recipes for Weight Loss.

Beef Ribs

Ribs have been another popular pick in the meat section this year. Sales of beef ribs saw an increase of 12.2% over the past year, and their popularity may be due to a temporary beef shortage that started in April but has leveled out since.


shrimp cocktail from costco

Shrimp, lobster, and crab meat has seen a surge in sales of 12.5%. While most Americans still flock to meat as their first choice, seafood has been in demand due to meat shortages and skyrocketing prices of beef and pork. Inspired to make a seafood dinner? Try one of our 25 Healthy, Protein-Packed Shrimp Recipes.


slicing potatoes

Potatoes are the tried-and-true dinner side that most home cooks are comfortable experimenting with. The sales of potatoes have increased by 12.6% in the past year, which shows we love eating potatoes as comfort food during a pandemic. Try one of these 50 Classic American Dinner Recipes We Never Eat Anymore.

Ground Beef

Raw ground beef

There are few things more American than a good old beef burger, which is probably why sales of ground beef have increased by 12.9%. But there are so many other ways to use ground beef—for inspiration, check out 37+ Best Healthy Ground Beef Recipes for Weight Loss.

Beef Loin

Verde beef sirloins

This lean cut of meat is best grilled or fried, and has been a popular choice among other beef cuts, with an increase in sales of 13.1%.


butter stick

When there's home cooking, there's usually some butter involved. Americans flocked to butter and butter blends, and the sales of this staple increased by 13.7%.

Chicken Thighs

Chicken thighs

Chicken is America's favorite meat, and thighs are definitely one of the most popular cuts. Chicken thighs gained even more popularity, and sales grew by 15.3%. Try one of our 15+ Best Healthy Chicken Thigh Recipes for Weight Loss.

Chicken Wings

fried chicken wings on plate with white dipping sauce
Alexander Prokopenko/Shutterstock

And finally, the item that has seen the biggest growth in sales over the past year. It may be that Americans missed going out to restaurants and tried recreating buffalo chicken wings at home, because the sales of this beloved staple grew by a whopping 18.1%. Try one of our 15 Best Chicken Wing Recipes—Ever.

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