There's nothing like the summer heat to get you feeling thirsty, and now, experts are predicting that one drink, in particular, will be the top contender in quenching people's thirst this year.
According to Instacart, the number one drink of summer 2022 is going to be a canned cocktail. Surpassing hard seltzers that reigned supreme last summer, the canned cocktail is both fresh and convenient.
"Based upon what we're seeing in Instacart's digital aisles, we predict this year's 'drink of the summer' will be canned cocktails," said Laurentia Romaniuk, Instacart's Trends Expert. "With summertime travel reaching new heights this year, whether folks are adventuring far from home or gathering in a loved one's backyard, we believe convenience, price point, and new, buzzy options will be key factors when deciding which beverages to purchase."
There have been several new canned cocktails to hit the market this year so far, including the new Simply Spiked lemonade from Coca-Cola and Molson Coors.
"The number of canned cocktail options available on the Instacart platform has increased by more than 60% from summer 2020 to summer 2021," Romaniuk said.
Besides canned cocktails, experts are predicting that there will be a boost in popularity of some different types of drinks: light lager beer, vodka, and non-alcoholic beer.
According to Instacart's data, there seems to be a generational trend in what becomes popular. Last year, hard seltzer was popular among millennials, while chardonnay was popular among baby boomers.
Furthermore, researchers found that while most of Generation Z is still not of drinking age, they looked at what those between 21 and 25 liked. They found that hard seltzers, moscato, malt beverages, and tequila were most popular among that age group.
Another surprising finding was that there is an increasing number of shoppers interested in non-alcoholic beverages, such as canned mocktails. Fourty-four percent of those surveyed noted that they want to drink beverages without the possibility of a hangover.
Want more beverage news? Check out 5 New Drinks You'll See on Grocery Store Shelves Soon.
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