Burger King Is Proudly Advertising a Moldy Whopper—Here's Why
Advertisements are infamous for glorifying the way people, food, and products look. And if the purpose is to lure the consumer in so that they buy the product, isn't it unusual to see a well-respected restaurant chain post an ad of its best-selling menu item spoiling? The new Burger King advertisement does just that—and it's brilliant.
Fast food places are often criticized for serving fake food, i.e. food that's been pumped with additives and preservatives to enable it to stay fresh-looking for longer as it sits under a heated lamp. McDonald's might be the most famous for this out of all of the quick-service chains. The most recent incident involved a man from Utah unearthing a near-perfect McDonald's hamburger from the pocket of an old coat. The kicker? He hadn't worn the jacket in two decades.
Burger King is changing that narrative with its latest advertisement. The global ad campaign depicts a Whopper the way it would look if it were around for 33 days: molded-over and unappetizing.
The song playing in the background of the video couldn't be more fitting, too. "What Difference a Day Makes" by Dinah Washington plays as the once fresh-looking Whopper rots right before your eyes.
The bold Burger King advertisement is representative of the fast-food restaurant's pledge to remove all artificial preservatives from its food. Most Burger King locations in Europe are well underway with this notion, and so far, 400 U.S. locations have complied as well. By the end of 2020, all Burger Kings in the country will have dismissed the use of artificial preservatives.
"At Burger King, we believe that real food tastes better," said Fernando Machado, CMO for Burger King parent company Restaurant Brands International in a statement. "That’s why we are working hard to remove preservatives, colors, and flavors from artificial sources from the food we serve in all countries around the world."
Be your way, and may that way be fresh food. Also, be sure to read up on Big Mac vs. Whopper: Which One Is Better for You, According to an RD.