Blue Moon Has a Brand New Light Beer—and It's Still Got All of the Hops
In a power move that comes just days before the next Mercury retrograde, Blue Moon announced this week that they are launching a new light brew: Blue Moon LightSky.
We haven't cracked open a can yet, but LightSky already seems promising. It's a citrus wheat beer brewed with tangerine peel and dry-hopped with Azacca hops, which basically means that it packs tropical flavors. And, of course, the new Blue Moon-er will still include the brand's signature haze.
To us, LightSky sounds like the ideal poolside companion. Clocking in at only 95 calories per sleek, intricately-designed can, it just might be. After all, the brew only has 3.6 grams of carbs, while still boasting 4 percent ABV.
"We wanted to make this beer unique and distinctive to the Blue Moon portfolio," said Max Walker, vice president of above premium beer at Molson Coors in a statement. "We think Blue Moon LightSky is going to bring new drinkers into the Blue Moon family of brands and continue to elevate the brand as a whole."
The launch of LightSky is just the latest in the beverage industry's "better for you" trend. With the rise of more health-conscious alcohol beverages such as White Claw Hard Seltzer—which has seen significant growth since its 2016 launch—some of the nation's most popular breweries have also begun offering lighter beer options. Even popular craft breweries unveiled lower-calorie versions of some of their best-selling IPA's last summer.
Dogfish's Slightly Mighty Lo-Cal IPA, for example, also has just 95 calories and 3.6 grams of carbs. Both LightSky and Slightly Mighty have fewer calories and carbs than the even more popular Heineken Light, which packs 99 calories and 6.8 grams of carbs. But almost any light beer will find it tough to compete with Michelob Ultra. At 95 calories and 2.6 carbs per can, the Anheuser-Busch product leads the light beer wave.
Nutrition aside, LightSky may catch on for other reasons. After all, Blue Moon as a company already has an impressive following, largely because of its popular Belgian White wheat ale—what better beer to pair with a plate of wings? Packaged in 12-ounce slim cans, and with a distinctive name, Blue Moon LightSky certainly catches your eye.
This low-cal newbie could be your new go-to brew to stash in the cooler this summer. But, since it's available right now nationwide, maybe it's the perfect beverage to help you get through Mercury's upcoming retrograde trip (which starts on Feb. 17).