Clif Bar & Co.—the makers of your favorite pre-workout treat—are finally making their foray into classic health food territory. That’s right, Clif Bar just launched a new granola line.
Clif Energy Granola is inspired by the homemade granola that the company’s founder, Gary Erickson, would prepare before guiding hiking trips through the High Sierra mountain range, Clif Bar told Food Business News.
Look out for the four new flavors: Blueberry Crisp, Cinnamon Almond, Cocoa Almond, and White Chocolate Macadamia Nut. “Satisfying and delicious, our granola is not only inspired by favorite Clif Bar flavors but contains larger clusters for a delightful crunch that won’t disappoint and crumble,” the brand stated. “These clusters include a pea protein crisp that is gluten-free, certified organic, tastes great and is designed to hold up—and float—in milk.” Sounds wholesome enough, right?
How does the granola compare to Clif energy bars?
While Clif bars are known for providing athletes with sustained energy, the packaged snacks contain more energy-spiking sugar than you’d typically go for in a bar if you’re not running a marathon or rock climbing all day. However, the brand’s new granola line seems like it cuts down on the sweet stuff and offers a healthful option for those looking for a more balanced breakfast. Just take a look at how the Blueberry Crisp bar compares to its granola counterpart:
Blueberry Crisp Clif Bar vs. Clif Blueberry Crisp Energy Granola
Clif’s berry-spiked cereal boasts half the sugar (!!!), five fewer grams of carbs, and two more grams of heart-healthy monounsaturated fat than the energy bar—all for the same 250-calorie serving!
If you’re looking for a new granola to grace your pantry, give Clif a go. “Add this certified-organic treat to Greek yogurt, almond milk, or homemade acai bowls for a satisfying breakfast full of flavor,” the brand suggests. Not in the mood for something fruity? The Cinnamon Almond, Cocoa Almond, and White Chocolate Macadamia Nut bags boast similar nutritionals to the Blueberry Crisp granola, all packing in 11 grams of sugar and 250–260 calories per ⅔-cup serving. Wondering which protein-rich base to pair one of these cereals with? Try any of these 25 Best Yogurts for Weight Loss.