15 Things You Never Knew About Trader Joe's
Trader Joe's, the supermarket chain admired for its no-questions-asked return policy and employees' funky Hawaiian shirts, is quickly becoming one of our favorite grocery stores to shop. And not just because of the Two-Buck Chuck (its seriously cheap wine line, ICYMI).
There's a lot about the nautical-themed franchise you don't know. Every store has an in-house artist, for example. And plastic lobsters are Trader Joe's go-to decoration. And—gasp!—there was a real-life Joe. Before you head out to TJ's, read this list of amazingly fun Trader Joe's facts. And before you grab a shopping cart, don't miss our essential report on the 20 Best Trader Joe's Finds Under $5.
Joe was real
The real Trader Joe was Joe Coulombe, a Stanford Business School graduate who founded the chain in 1958. He bought out part of the Pronto Markets chain and decided to name the stores "Trader Joe's" in 1967. The first official market was born in Pasadena, California. Coulombe passed away in February.
It's owned by Aldi (sort of)
Aldi Nord owns U.S. Trader Joe's locations, while Aldi Süd owns U.S. Aldi locations and European TJ's locations.
One of Aldi's founders, Aldi Nord, purchased TJ's in 1979 but decided to keep the name, mission statement, and management the same. We think he made the right decision. Speaking of the wallet-friendly shop, check out these awesome 20 Ways To Save Big At Aldi.
There are no sales at TJ's
TJ explicitly states, "'Sale' is a four-letter word to us. We have low prices, every day. NO coupons. NO membership cards. NO discounts. NO glitzy promotions or couponing wars at our stores. We offer the best everyday values, every day." We like the way they think.
The stores are decked out
The nautical theme makes TJ's stores look and feel like they're ready to sail the seven seas. Even the employees, AKA "crew members," are on board with quirky job titles like "merchants," "mates," and "captains."
Triple Ginger Snaps are a best-seller
One of Trader Joe's top-selling products is the Triple Ginger Snaps. These sweetly spicy cookies are concocted with ground ginger, crystallized ginger, and ginger purée. Something else that's not too hard to believe? Speculoos Cookie Butter is another bestseller.
And if you're curious what everyone else is eating, These Are the Most Popular Trader Joe's Products.
The store brand is worth it
Speaking of speculoos, about 80% of Trader Joe's products are its brand—including this delightful spread. Plus, TJ's sells its line of beer that it's been brewing for quite some time. Its vintage ale ages gracefully, so the older it gets, the better it tastes.
The best part of TJ's store brand? All products are free of stuff like artificial flavors, preservatives, synthetic colors, genetically modified ingredients, and artificial trans fats.
Granola is a store staple
The first Trader Joe's branded product was granola. The franchise debuted its version of the crunchy breakfast staple back in 1972.
It's famous for its wine
The two-buck Chuck, AKA "the undisputed champion of affordable wines," is exactly what it claims to be. TJ's had sold more than 600 million Charles Shaw bottles as of 2012. Although the price of a bottle increased since it was introduced to TJ stores in 2002, it's still a great value.
The crew wears Hawaiian shirts for a reason
Sure, the crew members are easily distinguishable, but have you ever wondered exactly why they don funky Hawaiian shirts? TJ's proudly states, "We wear Hawaiian shirts because we're traders on the culinary seas, searching the world over for cool items to bring home to our customers." No wonder why the chain has so many fans!
Trader Joe's discontinues products often
Because TJ's stores aren't roomy enough to accommodate an endless variety of products, they must manage their space very effectively. (A typical TJ's store carries about 4,000 products, while an average supermarket sells around 50,000!) This forces them to sift through and choose the products with the best quality and value.
This policy includes nixing seasonal merch (sorry, pumpkin spice lovers!). Not to mention, stores introduce new products every single week, so they must boot some items to make way for the new ones.
Each product must pass the test
TJ's holds taste tests where each product is tested for certain criteria. If a product doesn't meet the rigorous requirements, it doesn't score a spot on the shelves.
It's more widespread than Whole Foods
Trader Joe's has more than 500 stores in 42 states, which beats Whole Foods' 479 U.S. stores. While the franchise began in SoCal, it expanded over the years, taking over Arizona in 1993, the Pacific Northwest in 1995, the Boston area in 1996, and Chicago in 2000.
Trader Joe's is a Good Samaritan
The grocery store chain donates its extra grub to food banks. TJ donated over $260,000,000 worth of goods in 2003. FYI, they even have a Donation Coordinator who is responsible for responding to donation requests, so they take their charity work seriously. Kudos!
Bells are the language of choice
Instead of obnoxiously yelling requests over the loudspeakers, TJ's has a special PA system that requires only bell jingles. One bell means the crew needs to open another register or to return to the registers, two bells mean a customer has questions at checkout or assistance from a crew member is needed, and three bells mean that a manager is needed.
Trader Joe's started as primarily a wine shop
"Back in the late 1960s, we sold every California wine there was," the TJ's website states. And if you're heading to the store, here are The 32 Best and Worst Frozen Foods at Trader Joe's.