Skip to content

The 25 Most Popular Snack Brands in America

Whatever you're craving, we've got you covered with these popular snacks.
Eat This, Not That! is reader-supported and every product we feature is independently vetted by our editors. When you buy through links on our site, we may earn a commission.

Take a trip to the grocery store, and you'll immediately come to the realization that supermarket shelves are saturated in an absurd number of different snacks. But what to choose? Among such a vast amount of selections are the snacks that people continue to purchase time after time until they become go-to classics. These are the beloved treats we decided to showcase—from Chex Mix to Teddy Grahams, these snacks probably represent at least one of your favorite foods.

We reviewed "The Most Popular Food & Snack Brands in America," which uses data collected in more than 7,000 interviews by global public opinion and data company YouGov between February 2019 and February 2020. Here are the most popular snack brands in the country, from number 25 all the way to number 1. How did your favorite snack fare?



box of strawberry uncrustables

Smucker's is a fruit spread maker, first and foremost. But its iconic snack offering, Uncrustables, earns it a place on this list of the best snacks. And while the peanut butter and jelly Uncrustables are classic, there are about to be some savory options on the market, too! Images shared on Instagram show meat-filled frozen Uncrustables in a store freezer.

$12.99 for 15 at Target
Buy Now

RELATED: Sign up for our newsletter to get daily recipes and food news in your inbox!



cheez it original

What childhood lunchbox was complete without a snack baggie full of Cheez-Its? They're cheesy, salty, bite-size, and perfectly shaped. (There has to be some appeal in the fact that the cracker is a symmetrical square, right?) The lovable baked cracker has been around for nearly a century, with the first 1 x 1-inch cracker hitting the market in 1921.

$14.99 for 40 bags at Amazon
Buy Now

RELATED: Your ultimate restaurant and supermarket survival guide is here!



Small bag of Cheetos

Flamin' Hot Cheetos have had fans of the cheesy sticks hooked, but once you hear how the recipe was invented, you'll likely love the spicy snack that much more.

Richard Montañez snagged his first job at corporate giant Frito-Lay as a janitor at the age of 12 in 1976. One day, the assembly line at the plant he worked at had broken down, and some of the Cheetos didn't get that salty cheesy coating. He took a few of these unflavored ones home and dusted them with chili powder, something he loved eating in elote, which is grilled corn that's dressed in butter, lime, chili powder, and cheese. He pitched his creation to the CEO of Frito-Lay, and the rest is history.

Expect to see a movie about him soon—Fox Searchlight Pictures acquired the rights to produce a film about how he overcame adversity and ultimately invented one of the most famed salty snacks.

And if you don't love Flamin' Hot Cheetos, there's always the original version of the classic lunchbox snack, too.

$13.49 for 40 bags at Amazon
Buy Now

RELATED: Click here for all of our latest coronavirus coverage.



Tostitos scoops

Tostitos Scoops are the best for—you guessed it—scooping up a generous helping of salsa, cheese, or any dip of sorts. These chips help you savor—or should we say shovel in—some delicious dips.

$$3.98 at Amazon
Buy Now


original triscuit

A subsidiary of Mondelez International, Nabisco is well-known for Oreos and Ritz crackers, two snacks you'll see again on this list. The brand also makes everything from Chips Ahoy cookies to Fig Newtons to Triscuits, so it's only right that it's one of the most popular snack brands in the country.

RELATED: This 7-day smoothie diet will help you shed those last few pounds.



jif creamy peanut butter

Jif's peanut butter won our peanut butter taste test, and Jif is the only peanut butter brand to make the top 25 on YouGov's rankings. Whether you prefer smooth or crunchy peanut butter, Jif is the ultimate classic.

$5.44 for a 40 oz container at Amazon
Buy Now



Fritos are the key ingredient of the Walking Taco. You know, the elementary way of making a taco even easier to eat while en route to your next destination? If you don't know what we're talking about, consider checking out this recipe from The Girl Who Ate Everything.

$11.18 for 40 bags at Amazon
Buy Now

RELATED: Learn how to harness the power of tea to lose weight.




Cereal can be a snack too, right? Cheerios are a suitable treat for small children because they're easy for little fingers to grasp onto and tiny enough to swallow without much chewing.

$4.04 at Amazon
Buy Now


campbells tomato soup

Is canned soup a snack? Well, depending on your hunger level, it could be! If you're stocking up on shelf-stable soups, be sure to check out these 15 Genius Ways to Cook With Canned Soups.

$27 for 12 cans at Amazon
Buy Now


Cool ranch doritos

The original nacho cheese-flavored Doritos are delicious in their own right. But the cool ranch variety may as well fall in a league of their own. They're that iconic.

$35.98 for 64 bags at Amazon
Buy Now

Betty Crocker

betty crocker cake mix vanilla

Betty Crocker is an iconic brand for a reason—the brand makes so many iconic snacks and baking mixes. For a special snack for one, try one of the label's Mug Treats, which give you all the deliciousness of cake, minus the baking process.



dove milk chocolate bars

We're talking about the chocolate brand, not the soap! Dove's individually wrapped bite-size candies and chocolate bars are the perfect snacks to satisfy your sweet tooth.

$24.71 for 18 bars at Amazon
Buy Now

Nestlé Toll House

nestle toll house cookie dough

Is there anything better than a Nestlé Toll House cookie? The iconic brand is one of the most popular snack labels in the country, and for good reason. The brand even won our store-bought cookie dough taste test, to no one's surprise.



Kelloggs special k red berries cereal

If you love eating cereal as a snack, you'll be thrilled to see Kellogg's on this list. From Special K to Frosted Flakes, Kellogg's makes so many iconic options.



pillsbury white chocolate macadamia nut cookie dough bag

The makers of so many iconic baking products, Pillsbury dominates the markets of boxed mixes and refrigerated cookie dough. Anything the little doughboy touches is guaranteed to be good.



lays sour cream onion

Yes, we've already listed Fritos (and Lay's chips are still to come), but Frito-Lay deserves recognition as a brand in its own right. In addition to Fritos and Lay's chips, Frito-Lay makes Cheetos, Doritos, Ruffles, Sun Chips, Tostitos, Funyuns, Rold Gold pretzels, and more.



tub of planters dry roasted peanuts

Mr. Peanut is dead, but his memory lives on in the iconic Planters snacks. Try one of the trail mix options, or go with a classic like dry-roasted peanuts.


Oreo Cookies

Courtesy of Oreo

Creme slathered between two chocolate cookies is perhaps one of the most satisfying food items to dunk in a cold glass of milk. The Oreo cookie has been on the shelves since 1912, and in 2016, the product accumulated more than $2 billion in global annual revenue—the most of any cookie company that year.

$42.40 for 12 at Amazon
Buy Now

Lay's Chips

lays classic

Lay's Classic Potato Chips are crispy and have enough salty goodness—but not too much—to keep you coming back for more. Perhaps you have fond memories of munching on this staple salty snack at school basketball or football games?

$11.18 for 40 bags at Amazon
Buy Now

Kit Kat

kit kat bar wrapped

Manufactured by The Hershey Company, Kit Kat bars are a chocolate lover's delight. The satisfying crunch when you break them apart—what's not to love about this classic candy?

$17.95 for 2 pounds at Amazon
Buy Now


ritz crackers

Whether you're a fan of the peanut butter or the cheese versions, Ritz crackers will never let you down. The perfect amount of salt, the buttery taste—pair the plain ones with Jif and you're good to go.

$2.68 at Amazon
Buy Now


quaker oats

Quaker is a household staple, and for good reason. From breakfast to your afternoon snack, Quaker is there for you. Who can resist their instant oats?

$21.39 for 2 canisters at Amazon
Buy Now


reeses peanut butter cups package

Reese's and Reese's Peanut Butter Cups each earned a spot in the YouGov top five. Whether you're a fan of the original cups or you're partial to Reese's Pieces, the combination of peanut butter and chocolate is hard to beat.

$33.88 for 36 at Amazon
Buy Now


hersheys candy bar wrapped

Hershey's and Hershey's Kisses each earned entries on YouGov's top five snack food brands list. The classic Hershey's bar brings back memories of s'mores and camping, while the kisses are a sweet way to add a bite of chocolate to your day. Who could say no to this sweet treat?

$35.18 for 37 at Amazon
Buy Now



From peanut M&M's to M&M's minis and every flavor in between, this treat is one of the most iconic snacks out there. It's no surprise these little balls of chocolatey goodness topped YouGov's list!

$27.97 for 3 lb 14 oz jar at Amazon
Buy Now
Cheyenne Buckingham
Cheyenne Buckingham is the news editor of <Eat This, Not That!, specializing in food and drink coverage, and breaking down the science behind the latest health studies and information. Read more