Every Brand You Grocery Shop For—Ranked by Popularity
When you go to the grocery store, you probably have a list in hand, even if some impulse buys still end up making their way into your cart. (Hey, you deserve a treat!) But whatever’s on your menu for the week, chances are good that you buy at least some of these popular grocery brands on a regular basis.
We used YouGov’s report on the most popular food and snack brands in the United States to come up with our list. (The company’s data is based on more than 7,000 interviews conducted between July 2018 and July 2019.) For consistency’s sake, we left off candy brands, as those probably aren’t on your grocery list each week. And for a few similar brands owned by the same company, we combined them into one list item, like Frito Lay’s various chip labels and a handful of General Mills cereals.
Read on to see what some of the most popular grocery brands are across the country—ranked by popularity—you might just spot something to add to your next shopping list.
Annie’s Homegrown is known for making super cute bunny-themed snacks. Whether it’s the cheddar bunnies, the fruity gummies, or the boxed mac and cheese, you can feel good about eating these better-for-you foods.
If you’re planning a Mexican-themed dinner at home, you can’t go wrong with a few Ortega products. The company makes taco shells, taco seasoning, salsa, and more—everything you need to make dinner unforgettable.
If you’re pressed for time but still want a home-cooked meal, Hamburger Helper might be your best friend. As YouGov’s data shows, Hamburger Helper is popular with people of all ages and genders, showing just how popular this Betty Crocker label is.
Got a smooth, buttery spread in your fridge? Chances are good that it’s Country Crock. This brand made YouGov’s list of the most popular grocery brands across the country.
Dannon was most popular with Baby Boomers, but a good number of people of all ages are fans of the company’s yogurt products.
Maruchan Ramen Noodle Soup
For a quick lunch that requires zero cooking (and almost zero dollars to buy), instant ramen is your best friend. It’s no wonder this packaged classic made YouGov’s list.
Totino’s Pizza Rolls
Owned by General Mills, Totino’s Pizza Rolls products defined after-school snacks for a generation. They’re the perfect nostalgic item—even Chrissy Teigen is a Totino’s fan.
Dove Promises feature inspirational messages inside the wrappers of each chocolate square. It’s not as fun as the Snapple fun facts, but it sure beats a plain old wrapper.
This seasoning label, manufactured by B&G Foods, will brighten up any dish. And with all of the Mrs. Dash varieties, including salt-free ones, there’s something for everyone.
Red Baron Pizza & Mrs. Smith’s Pies
We’re putting these frozen classics on the same line because they’re both manufactured by Schwan’s. It looks like customers can’t get enough of these easy frozen items.
Yes, you know Lindt’s chocolate balls. But did you know that Ghirardelli and Russell Stover are also subsidiaries of the chocolate company?
Wonderful Pistachios and Almonds
If you’ve looked for pistachios at the store, you’ve probably come across the Wonderful brand. The company has legions of devoted fans who can’t get enough of this healthy snack.
YouGov listed this one as Snyder’s, referring to the Snyder’s of Hanover pretzel label. But the same company also makes the square orange crackers you might have snacked on as a kid. Snyder’s-Hanover is a subsidiary of the Campbell Soup Company, too, and you’ll see Campbell’s pop up again toward the front of this list (it’s no surprise their soup is popular!).
Owned by Nestle, this ice cream label goes by different names in different parts of the country. East Coast folks know it as Edy’s, while those out west might be more familiar with Dreyer’s. Either way, it’s a reliable brand and one that fared well in our vanilla ice cream taste test.
Another subsidiary of Nestle, Coffee-Mate is known for its fun coffee creamer flavors. It’s probably the first creamer brand you can think of, which could help explain its popularity.
Johnsonville Sausage is slightly more popular with men and Baby Boomers, who described the brand as “reliable and trustworthy,” according to YouGov.
Looking for pasta sauce, olive oil, or an Italian-inspired frozen meal? Chances are good that you’ve turned to Bertolli, one of the most popular brands in YouGov’s survey.
This Nestle-owned company has cornered the market on frozen pizza. And who doesn’t know the brand’s catchphrase? “It’s not delivery, it’s DiGiorno.”
Kettle Brand Chips
Bored of the taste of traditional potato chips? Kettle Brand chips are a popular alternative.
Walmart’s in-house label has a devoted following, landing it on YouGov’s list of the most popular grocery brands.
Honey Bunches of Oats
This Post Holdings cereal is known as much for its worker-focused advertisements as it is for its tasty breakfast. If you love digging into a few bowls a week, you’re definitely not alone.
Hillshire Brands is a subsidiary of Tyson Foods. But when you first hear Tyson, you probably think of the brand’s chicken nuggets. They’re famous for a reason—no other frozen nuggets can compare.
Old El Paso
Another General Mills-owned company, Old El Paso is essential for any at-home taco night.
This Nestle-owned frozen meal brand is a lifesaver when you don’t have time to cook.
The General Mills-owned soup gives Campbell’s a run for its money. If you haven’t tried Progresso’s Italian wedding soup, it’s worth it.
Oscar Mayer is owned by Kraft Heinz, but we thought it deserved its own spot on this list. Whether you’ve tried their bacon, deli meats, or other offerings, Oscar Mayer is a huge hitter in the grocery store scene.
Often imitated but never duplicated, Hostess snack cakes are the ultimate road trip and lunchbox treat.
This General Mills-owned yogurt brand scored higher than Dannon in YouGov’s rankings. Yoplait is more popular with women than with men, according to YouGov’s research.
The independently owned cheese company markets itself as being a higher-quality alternative to brands like Kraft.
This General Mills-owned brand is responsible for mixes that have become staples in pancake and chicken pot pie recipes nationwide.
Yes, the Nature Valley granola bars get super crumbly, but they’re also delicious. This is another company that’s owned by General Mills.
Is anything more satisfying than those individual Ghirardelli squares? This chocolate company is popular for its individual candies as well as products like brownie mix and chocolate chips.
Breyer’s and Ben & Jerry’s
These two ice creams placed next to each other in YouGov’s rankings. We’re including them on the same list item because they’re both owned by Unilever. Whichever you choose, you’re sure to have a delicious bowl of ice cream.
Making homemade popcorn is still totally a thing, and Orville Redenbacher’s popularity proves it.
In terms of popularity, this Nestle-owned label ranked slightly higher than Ben & Jerry’s, Breyer’s, and other store-bought ice cream brands.
General Mills is a heavy hitter and owns many of the other companies that ranked further down on YouGov’s list. In addition, individual products like Cheerios, Honey Nut Cheerios, Chex, Chex Mix, Lucky Charms, and Cinnamon Toast Crunch all ranked among the most popular grocery brands. We included them all here, as General Mills is widely recognized for all of its cereal brands. Another General Mills brand on YouGov’s list is Fiber One, too.
There aren’t many grocery labels famous just for making fresh food, but Chiquita has managed to corner the fresh banana market.
This buttery spread is a staple in plenty of Americans’ refrigerators. In addition to the spreads, Land O’Lakes also makes hot cocoa mix and milk gallons.
Smucker’s & Jif
These brands fell next to each other on YouGov’s popularity list, and both of them are owned by the J.M. Smucker Company. After all, what’s a peanut butter sandwich without jelly?
When you think of store-bought soup brands, you probably think of Campbell’s. The Campbell Soup Company also owns Pepperidge Farm, and Goldfish made YouGov’s list, too. Prego pasta sauce also made the list of most popular items, and that’s another brand owned by Campbell’s.
A few Kraft Heinz products appeared on YouGov’s list, and we’re grouping them all together. Ore Ida’s frozen potatoes, which fall under Kraft Heinz, are one of the most popular groceries. So are Triscuits, Cheese Nips, and Velveeta, which are all made by Kraft Foods. And, of course, Heinz is popular for its ketchup.
A subsidiary of General Mills, Betty Crocker is responsible for the baking mixes you know and love.
McCormick spices add flavor to all kinds of dishes, so it’s no surprise they made the list of the most popular grocery brands.
Kellogg’s is famous for way more than its cereals, although Frosted Flakes and Special K did make the list, too. Pringles, Cheez-Its, and Eggo are all owned by Kellogg’s, and all of them are on YouGov’s list of popular grocery brands.
Nestle Toll House
You can’t go wrong with anything that has Mr. Peanut on the packaging. Thanks to his iconic monocle and cane (and the general fact that he’s a sentient peanut), Planters is one of the most recognizable brands out there.
Like Betty Crocker, Pillsbury is owned by General Mills. But since Pillsbury makes so many different items, we thought it deserved its own spot on the list. Pillsbury Toaster Strudels also made YouGov’s list—they’re a tried-and-true breakfast treat.
Lay’s and Frito-Lay
A lot of Frito-Lay chip options made YouGov’s list, so we’re grouping them all together with the most popular one, original Lay’s potato chips. The company also makes Fritos, Doritos, Tostitos, Cheetos, Ruffles, Sun Chips, Baked Lay’s, and Rold Gold pretzels, all of which made the list.
Whether you’re buying steel-cut oats to cook on the stove or instant oatmeal to take with you on the go, Quaker makes it all. The brand even makes oat milk now, hopping on the dairy alternative trend.
Ritz and Nabisco Snacks
Ritz and Nabisco are both owned by Mondelez International. Oreos and Chips Ahoy, both Nabisco snacks, made the YouGov list, but it’s not just cookies—Wheat Thins are made by Nabisco and made the list, too.
Now that you have some inspiration for your next shopping trip, you might have a better idea about what other shoppers are buying, too. Whatever you choose, these brands are tried-and-true classics.