News

New Trend Alert: Blue Wine

Roses are red, violets are blue, and now thanks to Gïk, wine is, too!

News

New Trend Alert: Blue Wine

Roses are red, violets are blue, and now thanks to Gïk, wine is, too!

No, a team of Smurfs didn’t concoct this drink and neither did a traditional winemaker, either! Surprisingly, Gïk was created by a group of six men in Spain—all of whom are designers, programmers, artists, and musicians. The primary reason for their creation? To attract millennials. (FYI, it’s totally working. The drink is all the rage.) The creators also sought out to create a “revolution” in the wine industry by turning a traditionally red beverage into a blue one. (They do, after all, live in a country known for its wine.)

To create the vino, they blended red and white grapes from vineyards just outside of Madrid. The blue vibrant hue comes not from a bottle of dye but from the combination of anthocyanin (grape skin pigment) and indigo, a natural dye extracted from the woad plant. An unspecified non-caloric sweetener is also added to the mix to give the drink a little extra flavor. (Despite our research efforts we couldn’t uncover which sweetener is in the bottle, so whether it’s Eat This-approved is TBD.)

RELATED: Every Popular Added Sweetener—Ranked!

Gïk just hit the market last year in Spain and over the next two months, the company will expand throughout Europe. After that, they plan to bring their brightly colored booze across the sea to reach the intrepid youth in the good ol’ red, white, and blue. So if you’re interested in giving it a try, be sure to keep your eyes peeled!

Eat This! Tip

Remember: Even though alcohol carries some health benefits, it’s important to keep consumption to a minimum (no more than two glasses per occasion)—especially if you want to keep your bathing suit-ready bod in tip top shape!