Amazon Go: Amazon's New Checkout-Free Grocery Store
By April Benshosan
Self-checkout has finally met its match! Amazon Go, a grocery store free of lines and registers, has finally opened its doors in Seattle. Here’s everything you need to know about the grab-and-go experience.
Have you ever wished that you could skip the mile-long lines at the supermarket and just walk out with your groceries? Well, apparently, your wish is Amazon’s command. The company has recently debuted its latest innovation: a special grocery store that allows customers to pick out their groceries—and simply walk out the door! (We know what you’re thinking; the grub isn’t free!)
So how does this magical market work? All you need is a smartphone, an Amazon account, and the free Amazon Go app, and Amazon’s Just Walk Out technology (which is integrated throughout the store) takes care of the rest. The system uses computer vision, sensor fusion, and deep learning technologies (i.e. the same stuff that operates self-driving cars!) to keep tabs on your virtual cart by automatically detecting when you grab a product off the shelf. Amazingly, it also knows if you change your mind and put it back. Then, after you leave the checkout-free store, Amazon will charge your account for the products you purchased and send you a virtual receipt.
For now, Amazon is testing out the Seattle-based store with its employees. However, they plan to open it to the public in early 2017 so everyone can grab essentials like milk and eggs as well as ready-to-eat meals made fresh daily by their on-site chefs. If you're lucky enough to check out the store, you should also keep your eyes peeled for Amazon’s forthcoming line of groceries. (No information on what it might include as of yet.) And no matter where you plan to grab your food, you won’t want to miss these 46 Best Supermarket Shopping Tips Ever to help you shop smart.
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