If that’s your goal, you may have to make that exact sacrifice. After crediting her 65 pounds of post-pregnancy weight loss to a strictly vegan diet, America’s sweetheart is totally on the plant-based bandwagon.
At the end of 2013, Beyoncé and hubby Jay-Z took the “22 Day Challenge,” with celebrity trainer Marco Borges, eating only vegan meals for—you guessed it—22 days. But it went way beyond weight loss: Bey and Jay were actually trying to shift their natural eating patterns. And, they rave, it worked. Not only did it work, but the king and queen of music also claim that it acted as a killer cleanse, both physically and spiritually. Now health-minded fans around the country can eat what the power couple du jour ate in an effort to achieve the same seemingly life-changing results.
22 Days Nutrition, a plant-based diet brand founded by Borges, is rooted in the psychological belief that it takes 21 days to break a habit. The company has offered snack and meal bars as well as protein powders since its inception and is now partnering with the pop megastar to launch a fresh, direct-to-consumer vegan meal delivery program.
The program offers fresh meals designed by professional plant-based chefs that use organic ingredients. The meals look impressively mouthwatering, with non-GMO, soy-free, gluten-free, dairy-free, meat-free dishes like Southern black beans and vegetables, a curried Indian cauliflower and sweet potato bowl and fajita kidney beans. The plan comes in a variety of shapes and sizes, allowing users to select weekly deliveries of one, two or three meals per day, all neatly packed in a cooler and dropped at their front door.
So how much dough do you have to drop to feel as fly as Bey? A cool $600 for the whole 22-day reboot.