Although we were excited to hear that the chain has reworked their recipe to exclude artificial pumpkin flavoring and caramel coloring, ordering the coffee drink (or any seasonal beverage, for that matter) can be bad news for your wallet and waistline — and not for the reasons you might assume.
Seasonal-drink customers tend to return to chains more often than those who skip the special beverages, according to a study of 35,000 customer receipts by market research firm The NPD Group. They found that seasonal-drink sippers also spend about 17 percent more during each visit, compared to non-buyers — and not because the special drinks cost more. Those who buy special drinks are also more likely to buy coffee house grub like pastries, bagels and snacks. Not only does this hike up the check average, it also tacks on additional calories, fat and sugar, which is bad news for your belly and budget alike.
Eat This! Tip
Before you head in to order your seasonal favorite, vow to come out of the shop with nothing but your drink in hand — no matter how tempting the other fall-inspired goodies may look. Or, better yet, instead of getting in on the PSL trend this year, try one of the 8 Foods That Deliver the Benefits of Pumpkin. Opting for one of these squash-filled eats in lieu of a sugar-filled sippable is sure to help you stay on track toward your weight loss goals — and it may just save a few bucks at the coffee shop, too.
Image courtesy of Starbucks
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